I'm David Barder. I work at the intersection of marketing, technology, and business growth. I've learned that the most interesting marketing challenges rarely stay inside the marketing department. They touch product, operations, customer experience, and the economics of the business itself.

As a marketing leader at NotaryPro, I've worked on the practical side of growth: building demand, developing new go-to-market approaches, and helping take the business into the US market. That work has reinforced a belief I keep coming back to: strategy only matters when it translates into execution.

My perspective also comes from participating in board-level discussions and investing in businesses. Those experiences push me to look beyond campaign metrics and ask bigger questions about capital, profitability, competitive advantage, and long-term value.

Today, I'm especially interested in how AI is changing the way marketing teams operate. Not just how to produce more content or automate a workflow, but how to build smarter, more adaptable organizations.

I'm drawn to ambitious teams, complex growth problems, and leaders who see marketing as a core part of building a business—not simply promoting one.