The CMO of 2028
How marketing leadership is evolving from channel ownership to business architecture.
CMO / GROWTH EXECUTIVE / GO-TO-MARKET LEADER
Building
what's next.
I’m David Barder. I build marketing organizations that connect commercial strategy, technology, and execution to drive meaningful growth.
Strategy meets executionScroll to explore ↓
CMO500 MEMBERGO-TO-MARKETDEMAND GENERATIONAI TRANSFORMATIONBOARD PERSPECTIVE
01 / MY POINT OF VIEW
Marketing isn't a department.
It's a growth engine.
It's a growth engine.
The strongest marketing leaders think beyond channels, campaigns, and functional silos. They connect product, customer experience, technology, and revenue.
As AI changes how work gets done, the opportunity is bigger than automation. It's a chance to rethink how teams are built and how growth is created.
02 / WHAT I DO
Strategy, technology, and growth.
01 /
Go-to-Market
Market entry, positioning, launch planning, and turning ambitious ideas into commercial momentum.
02 /
Demand Generation
Building acquisition engines across paid, organic, partnerships, and customer lifecycle channels.
03 /
AI Transformation
Rethinking workflows, team structures, and marketing operations for an AI-enabled future.
04 /
Executive Leadership
Aligning teams and investment with business priorities, accountability, and measurable outcomes.
05 /
Digital Experience
Improving customer journeys through experimentation, analytics, UX, and conversion optimization.
06 /
Growth Strategy
Connecting marketing decisions to revenue, profitability, and long-term enterprise value.
03 / SELECTED WORKFrom ambition
From ambition
to execution.
A few examples of the challenges I've helped lead. Detailed results and case studies can be shared in conversation.
01Market Entry
US Market Expansion
Developing a new-market go-to-market approach spanning positioning, acquisition, digital infrastructure, and customer experience at NotaryPro.
02Growth
Building a Demand Engine
Connecting search, paid acquisition, conversion optimization, and lifecycle marketing into a more measurable growth system.
03Transformation
AI-Enabled Marketing
Exploring AI-powered analysis, production workflows, and new ways to organize marketing work around outcomes rather than silos.
04 / PERSPECTIVES
Ideas shaping what's next.
Perspective coming soon ↗
Rethinking the Marketing Team
Why multidisciplinary problem-solvers will matter more than rigid functional roles.
Demand Gen in the Agentic Era
What to automate, what to keep human, and how to measure the tradeoff.
05 / ABOUT DAVID
A marketer who thinks like a business owner.
I'm a marketing executive focused on the intersection of growth strategy, go-to-market execution, and emerging technology.
My perspective is shaped by leading marketing initiatives, participating in board-level conversations, and approaching marketing through the lens of commercial performance.
I'm a member of CMO500 and particularly interested in how AI is reshaping the next generation of marketing leadership.
06 / LET'S TALK
Let's build
what's next.
Interested in connecting about CMO, growth leadership, or go-to-market opportunities? I'd welcome the conversation.